# Explore Ad Analysis Frameworks

Frameworks help bring structure to ad analysis and creation. Browse the most influential models used by marketers, creatives, and analysts around the world.

## Available Frameworks

*   **[AIDA (Attention, Interest, Desire, Action)](/frameworks/aida)**
    *   *Summary:* Classic funnel model for persuasive messaging.
*   **[ADPLAN (Attention, Distinction, Positioning, Linkage, Amplification, Net Equity)](/frameworks/adplan)**
    *   *Summary:* Comprehensive brand effectiveness evaluation.
*   **[PAS (Problem, Agitate, Solution)](/frameworks/pas)**
    *   *Summary:* Copywriting framework built around consumer pain.
*   **[Emotional Arcs](/frameworks/emotional-arcs)**
    *   *Summary:* Narrative arcs that structure viewer sentiment.
*   **[Brand Positioning Lens](/frameworks/brand-positioning-lens)**
    *   *Summary:* Strategic framework for category clarity and differentiation.
*   **[Freytag’s Pyramid (Story Structure)](/frameworks/freytags-pyramid)**
    *   *Summary:* Classic 5-part storytelling arc.
*   **[Hero’s Journey](/frameworks/heros-journey)**
    *   *Summary:* 12-step mythological structure often used in films.
*   **[Lasswell’s Communication Model](/frameworks/lasswells-communication-model)**
    *   *Summary:* Communication theory: Who says what to whom with what effect?

## Sort/Filter (Future Implementation)

*   Use case (e.g., Brand Analysis, Creative Strategy, Conversion, Emotional Appeal)
*   Complexity (Beginner, Intermediate, Advanced)

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