Clay
A warm-paper, GTM-software marketing surface built on a cream-tinted off-white canvas with pure-black primary CTAs and the custom Roobert display typeface set at heavy negative tracking. The system reads as confident modern B2B SaaS — oversized black headlines, claymation 3D props, real product-UI screenshots embedded in rounded cards, and vivid color-block testimonial tiles punctuating an otherwise neutral, warm-gray palette.
Works with
Claude Code·Cursor·Codex·Gemini CLI·Copilot·v0·Lovable·Bolt·Windsurf·Replit
Color Palette
Accent
Neutrals
Typography
display-xl
80px · 600 · 1.0
The quick brown fox jumps
display-md
44px · 500 · 1.1
The quick brown fox jumps
heading
32px · 600 · 1.1
The quick brown fox jumps
body
14px · 500 · 1.5
The quick brown fox jumps
button
12.8px · 400 · 1.5
The quick brown fox jumps
Spacing & Shape
Spacing
| Name | Value | Preview |
|---|---|---|
| xxs | 4px | |
| xs | 8px | |
| sm | 12px | |
| md | 16px | |
| lg | 24px | |
| xl | 32px | |
| xxl | 48px |
Border Radius
| Name | Value | Preview |
|---|---|---|
| xs | 4px | |
| sm | 6px | |
| md | 8px | |
| lg | 12px | |
| xl | 16px | |
| xxl | 24px | |
| pill | 40px | |
| full | 1584px |
FAQ
- What colors does Clay use?
- Clay's core palette includes #000000, #302f2c, #55534e, #79756d, #9f9b93. The full color set with usage roles (canvas, ink, surfaces, accent, semantic) is documented in the Clay DESIGN.md.
- What font does Clay use?
- Clay's primary typeface is Roobert. The complete type scale (sizes, weights, line-height and letter-spacing per role), with an open substitute where the original is licensed, is documented in the DESIGN.md.
- What is the Clay design system?
- A warm-paper, GTM-software marketing surface built on a cream-tinted off-white canvas with pure-black primary CTAs and the custom Roobert display typeface set at heavy negative tracking. The system r…